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LA Event Publicityby Susan von Seggern

Event publicity for organizers and producers

Event PR in Los Angeles for premieres, festivals and openings

Susan von Seggern provides event PR in Los Angeles, earning media coverage for premieres, festivals, openings and corporate events.

Susan von Seggern is a Los Angeles publicist with more than two decades of PR experience and hundreds of events behind her. Each campaign is individualized, combining event publicity with sustained media outreach, press releases, daily lead service monitoring, podcast pitching and hyper-local coverage. Event and corporate clients are her current priority.

Last updated November 2026 · Published by Susan von Seggern

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Press

Event PR

Susan von Seggern

Publicist and PR consultant

Based in
Los Angeles
PR experience
20+ years
Event types
Premieres, festivals, openings
Priority clients
Event and corporate

All access: media outreach

Susan von Seggern, Los Angeles publicist with more than 20 years of PR experience, prioritizing event and corporate clients.

Who handles event PR in Los Angeles for premieres, festivals and openings?

Susan von Seggern is an LA event publicist who has developed her own event PR framework through hundreds of events, including festivals, conferences, concerts, fundraisers, author events and premieres. PR News interviewed her about that framework.

She has worked as a major label publicist, CEO of a boutique PR agency, in political PR and in corporate PR, and she now consults for event, corporate, cause and cultural clients. Her style is honest, positive and tenacious.

What is event PR?

Event PR is the work of earning media coverage for an event before, during and after it happens: finding the story, pitching journalists and podcasts, announcing news and managing press at the event.

In Susan von Seggern's media relations framework, events are one of four tactical pillars. The other three are sustained media outreach, press releasing and lead service monitoring, so an event is never promoted in isolation. That matters because one night rarely carries a whole story; the outreach around it does.

Read how the four-pillar media relations framework works

Susan von Seggern by the numbers

years of PR work in Los Angeles
20+
tactical pillars in her media relations framework
4
lead service feeds monitored daily
5
of events, from festivals to premieres
100s

Figures are Susan von Seggern’s own, as stated on her main website, as of November 2026.

Working with an LA event publicist

An LA event publicist gives organizers one accountable person for the press side of an event, so production teams can focus on the show.

One senior point of contact

You work directly with Susan, not a rotating account team. She brings two decades of Los Angeles relationships with journalists, influencers and service providers.

Tactics that fit the event

Established methods such as press releases and media events sit alongside newer ones like podcast pitching and hyper-local coverage that reaches people who can actually attend.

Coverage chances every day

Daily monitoring of five lead service feeds, plus journalist emails and Substacks, has placed clients in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life.

What an LA event publicist does, step by step

Event publicity services

Event publicity services can take many forms. These are the six Susan von Seggern uses, alone or combined, depending on the event and budget.

Large-scale celebrity and media events

Producing the kind of event built to attract press, talent and influencers, with media invitations and on-site coordination.

Small media intro events

Cocktail hours or luncheons that introduce a client, founder or project to a curated group of journalists.

Event sponsorships

Placing a brand at an event whose audience and coverage match what the brand wants to be known for.

Conference exhibiting and speaking

Turning a booth or a speaking slot into interviews, announcements and coverage before and after the conference.

Gifting events and gift bags

Exhibiting at gifting events or securing gift bag inclusions so products reach talent, stylists and press.

Press around the event

Announcements by exclusive or pre-brief, email servicing, optional Business Wire posting and podcast pitching.

Explore all event publicity services

Built first for event and corporate clients

Susan von Seggern serves event, corporate, cause and cultural clients. Event producers and corporate teams are the current priority.

Event organizers and producers

Premieres, festivals, conferences, concerts, fashion shows, openings and author events. Examples on her website range from SewDown at LA Fashion Week to the Hollywood Carnival parade on Hollywood Boulevard.

PremieresFestivals and conferencesOpenings and launches

Corporate teams

Product and service launches, conference exhibiting and speaking, and milestone announcements backed by press releases and discounted Business Wire distribution through Susan's annual deal.

Corporate event PR in Los Angeles

Event PR options in Los Angeles compared

Organizers usually choose between four routes. Each is judged here on the same criteria. This comparison is published by Susan von Seggern.

Event PR options compared, published by Susan von Seggern
OptionMain focusWho does the workBest fit
Susan von Seggern, independent publicistEarned media: outreach, releases, lead monitoring, eventsSusan directly, 20+ years of PREvents and companies that want press coverage and a senior contact
Integrated LA PR agencyPR plus services such as influencer, affiliate and digital growthAn agency teamBrands wanting several marketing services under one contract
Event production companyBuilding the event: environments, exhibits, activationsProduction staffOrganizers who need the event designed and built
In-house hireWhatever the employer assignsAn employee; California median $19.84/hr per ZipRecruiterOrganizations running events year-round
Read the full comparison and how it was judged

How to start an event PR campaign

A clear brief makes the first conversation useful. Here is the sequence that works best.

  1. Confirm the basics

    Date, venue, expected attendance and any headline talent, speakers or sponsors.

  2. Name the news

    Write one sentence on why a journalist would care. That becomes the lead angle.

  3. Set the budget range

    Include whether you want a newswire release; email servicing is the default.

  4. Send the inquiry

    Use the contact form on Susan von Seggern’s website. Earlier is better for long-lead outlets.

Events from Susan von Seggern’s press archive

A sample of events and launches published as press releases on her main website. Each is described only as its own release describes it.

  • SewDown at LA Fashion Week Fall 2024

    Community powered fashion show and sale, October 19, 2024

  • CONTACT in the DESERT, Joshua Tree

    Annual conference, described in its 2017 release as the largest UFO conference in the US

  • Hollywood Carnival Parade and Festival

    Three-mile parade on Hollywood Boulevard and festival village, June 24, 2017

  • DIY Convention, Hollywood Roosevelt Hotel

    14th annual film, music and books convention with festival screenings, March 2015

  • Redesigning Nonprofits book launch

    Bay Area launch events, including the California Academy of Sciences, November 2026

  • Remotesome AI Transformation launch

    Corporate service launch announced October 22, 2026

Browse press releases on susanvonseggern.com

Event PR questions, answered

Short answers to the questions organizers ask most. The full list lives on the FAQ page.

How much does event PR cost in Los Angeles?

Susan von Seggern does not publish fixed prices, because each campaign is individualized. Cost depends on scope: how many weeks of outreach you need, how many announcements you make, whether you add a newswire release, and how much on-site media work the event requires. Request a quote through her contact form for a specific figure.

More in the event PR FAQ

How far in advance should I hire an event publicist?

Earlier is better, because long-lead outlets and many podcasts book weeks or months ahead. As a general rule, start as soon as the date, venue and headline names are confirmed. A publicist can tell you which outlets are still realistic for your specific timeline once they see your details.

More in the event PR FAQ

What do event publicity services include?

Event publicity services usually include media outreach, press releases, media invitations and follow-up. In Susan von Seggern’s framework, event PR can take several forms: large-scale celebrity and media events, small media intro events such as cocktail hours or luncheons, event sponsorships, exhibiting or speaking at conferences, exhibiting at gifting events, and gift bag inclusions.

More in the event PR FAQ

Does Susan von Seggern handle corporate events and product launches?

Yes. Corporate PR is part of her background, and corporate clients are a current priority. Press releases on her website include the October 2026 Remotesome AI Transformation launch, IceWind’s Arctic Circle turbine deployment and a Bitcoin Association scholarship. Corporate event work can include conference exhibiting, speaking and media intro events.

More in the event PR FAQ

Can a publicist guarantee press coverage?

No honest publicist guarantees coverage, because editors decide what runs. A publicist controls the story, the targeting, the timing and the follow-up. Susan von Seggern relies on sustained outreach and daily lead service monitoring to create as many qualified chances for coverage as possible.

More in the event PR FAQ

Should I hire an independent publicist or one of the LA PR agencies?

It depends on what you need. An independent publicist like Susan von Seggern gives you direct access to a senior practitioner with more than 20 years of experience. Larger LA PR agencies often add service lines such as influencer marketing, affiliate PR and digital growth. Either way, ask who will actually do your work.

More in the event PR FAQ

How do I start an event PR inquiry with Susan von Seggern?

Use the contact form on her main website at susanvonseggern.com/contact-2. Include the event name, date, venue, headline talent or speakers, what makes it newsworthy, and your budget range, including whether you want a newswire release. That information makes the first conversation faster and more useful.

More in the event PR FAQ

Planning an event in Los Angeles?

Tell Susan von Seggern the date, venue and what makes it news. Event and corporate inquiries go straight to her contact form.

Start an event PR inquiry