LA event publicist
An LA event publicist gets your event covered by journalists, podcasts and local outlets, and handles the press side so your team can produce the show.
Susan von Seggern is an LA event publicist with more than 20 years in Los Angeles PR. Her background spans major label music publicity, running a boutique PR agency as CEO, political PR and corporate PR. Today she consults for event, corporate, cause and cultural clients with a style she describes as honest, positive and tenacious.
Last updated November 2026 · Published by Susan von Seggern
Hire a publicist when coverage matters to ticket sales, sponsors or reputation and your team is already stretched by production. A publicist brings existing relationships and a tested process.
Doing it yourself can work for a small community event with a strong local angle. The narrower case for DIY is when you already have media contacts and weeks of free time before the date.
An event publicist owns the media plan for an event: angle, target list, announcements, pitching, press invitations, on-site media support and post-event follow-up.
Susan von Seggern adds daily lead service monitoring, which means answering journalists who have already asked for sources in a client’s area. That tactic alone has placed coverage in Good Housekeeping, Yahoo, the New York Times, HuffPost and Best Life.
Source: ZipRecruiter, “Public Relations Event Planning Jobs California.” These are in-house job market figures, not Susan von Seggern’s fees.
The work clusters into three phases.
Story development, target lists, the announcement release, podcast and long-lead pitching, and press invitations.
Media check-in, interview coordination and making sure invited press get what they need to file.
Recap pitches with photos and outcomes, and ongoing outreach so the story continues between events.
Los Angeles has dense entertainment, culture and local media. Knowing who covers what saves weeks.
More than 20 years of LA relationships with journalists, influencers and service providers.
Examples include SewDown at LA Fashion Week, the Hollywood Carnival on Hollywood Boulevard, and the DIY Convention at the Hollywood Roosevelt.
Releases on her site also cover Joshua Tree, Indian Wells, the Bay Area, Miami, London and Iceland.
Ask which events they have worked and where coverage ran.
Confirm whether a senior publicist or a junior team handles your account.
Look for a clear method, such as outreach, releases, lead monitoring and events.
List what is included, for how many weeks, and whether a newswire is budgeted.
Short answers to the questions organizers ask most. The full list lives on the FAQ page.
Susan von Seggern is a Los Angeles publicist and PR consultant with more than two decades of PR experience. She has worked as a major label publicist, as CEO of a boutique PR agency, in political PR and in corporate PR, and now consults for event, corporate, cause and cultural clients.
More in the event PR FAQAn LA event publicist brings existing media relationships, a tested process and time you may not have during production. Susan von Seggern has spent more than 20 years in Los Angeles and has a broad network of media contacts and service providers, which helps when an event needs coverage on a deadline.
More in the event PR FAQHer style is described as honest, positive and tenacious. In practice that means pitching stories accurately, keeping relationships with journalists friendly, and following up persistently through sustained media outreach rather than sending one release and hoping for the best.
More in the event PR FAQYes. She was interviewed by PR News about the event PR framework she developed over decades of PR work and hundreds of events. Her main website links to that interview from its event PR framework section, so you can read her approach in her own words.
More in the event PR FAQShe works directly with clients as an independent publicist and consultant, after earlier running her own boutique PR agency as CEO. If you are searching for an agent for public relations, you most likely want a publicist like this, someone who represents your event or company to the media.
More in the event PR FAQAccording to ZipRecruiter, the median wage for public relations event planning jobs in California is $19.84 per hour, with most workers earning between $16.15 and $25.38. ZipRecruiter also reports U.S. median annual salaries of $50,000 to $75,000, and over $90,000 for some senior planners.
More in the event PR FAQTell Susan von Seggern the date, venue and what makes it news. Event and corporate inquiries go straight to her contact form.
