Corporate event PR
Corporate event PR turns launches, conferences and company milestones into media coverage through announcements, conference appearances and media intro events.
Susan von Seggern brings corporate PR experience, including years of globe-trotting corporate work, to company launches and events. Corporate clients are a current priority. Her approach pairs milestone press releases, discounted Business Wire distribution through her annual deal, conference exhibiting and speaking, and small media intro events such as luncheons.
Last updated November 2026 · Published by Susan von Seggern
They give media real news, announce it the right way, and keep pitching. Susan von Seggern announces significant milestones through an exclusive or pre-brief model, then email-services the release and posts it to Business Wire if budgeted.
Conference speaking slots, exhibit booths and intimate media luncheons then give journalists a reason and a place to talk to company leaders.
Corporate event PR is media relations built around a company’s events and milestones: product or service launches, conference appearances, partnerships, funding and executive announcements.
Unlike consumer event PR, the goal is usually credibility with trade press, business media and podcasts that reach buyers, investors and future hires, rather than ticket sales.
Sources: Splash via NextGen Event Co. (47%, 40%, 67%); EventTrack 2026 via Kande Photo Booths (84%). Full citations on the By the numbers page.
Examples published as press releases on her main website.
Launch of an AI transformation service by a tech talent company, announced October 22, 2026.
A wind turbine powering an Icelandic Coast Guard emergency beacon near the Arctic Circle, October 2020. A pre-product buzz campaign also appears in her portfolio.
Announcement of the first Satoshi Nakamoto Scholarship to a Cambridge University PhD student, January 2020.
Each format pairs with announcements and sustained outreach.
A speaking slot positions an executive as an expert and creates interview requests before and after.
A booth gives media a place to meet the team, see the product and get the story first-hand.
A small, focused event introduces a company or founder to a few reporters who cover its space.
Agree what is genuinely new and who it matters to.
Give one outlet the story first, or brief selected journalists ahead of the announcement.
Email-service the release to targeted media; add Business Wire if budgeted.
Use conference slots, media luncheons and podcast interviews to keep the story going.
Short answers to the questions organizers ask most. The full list lives on the FAQ page.
Yes. Corporate PR is part of her background, and corporate clients are a current priority. Press releases on her website include the October 2026 Remotesome AI Transformation launch, IceWind’s Arctic Circle turbine deployment and a Bitcoin Association scholarship. Corporate event work can include conference exhibiting, speaking and media intro events.
More in the event PR FAQNot always. Releases are email-serviced directly to targeted journalists, and wire posting is added only if budgeted. For wire releases Susan von Seggern recommends Business Wire because of its respectability, and her annual deal with Business Wire significantly saves clients money compared with one-off wire releases.
More in the event PR FAQThey are two ways to announce significant news. In the exclusive model, one outlet gets the story first. In the pre-brief model, selected journalists are briefed before the announcement. Either way, the release is then email-serviced to wider media and posted to a newswire if budgeted.
More in the event PR FAQIn Susan von Seggern’s framework, media relations services include identifying target outlets and contacts, pitching for coverage including podcasts, writing and servicing press releases, optional Business Wire distribution and daily lead service monitoring. Events are the fourth pillar and can be added to any campaign.
More in the event PR FAQPodcast pitching is booking a client, organizer, speaker or artist as a guest on relevant podcasts. Susan von Seggern includes it in sustained media outreach. For events, podcast interviews give founders, speakers and performers a longer format to explain why the event matters and who should attend.
More in the event PR FAQNeither is automatically better. Agencies offer more staff and service lines, while an independent publicist offers direct senior attention and often a more flexible scope. Susan von Seggern ran a boutique PR agency as CEO before returning to consulting, so she has worked on both sides.
More in the event PR FAQTell Susan von Seggern the date, venue and what makes it news. Event and corporate inquiries go straight to her contact form.
